Varoom 28

The Fashion issue


Out of stock


**During the Covid-19 situation we are unable to mail purchases from 6 January, but will do so as soon as practical. Thank you for understanding. Keep well.**


VAROOM 28 – The Fashion issue
Illustration, Culture, Society Winter 2015

When is that perfect moment of Fashion, when you could be perfectly, ‘in Fashion’?

That’s not a social anxiety, it’s just the kind of offbeat musing that Fashion projects often provoke. And this issue features so many extravagantly offbeat visual ideas, from Zoë Taylor’s feature on Fashion and Film which includes Fashion images created from a games engine, to Teal Triggs’ story of the uncommonly fabulous Flair magazine which ran for a single year, to our exclusive extract from Lucienne Roberts and Rebecca Wright’s book on nun’s habits.

Oh, and of course Herself magazine created by Thorbjørn Ankerstjerne and his alter ego ‘Lula’. Bridget Strevens-Marzo gives us a window on the different Children’s book fashions in the UK and France, and reflects on some timeless visual traits and some more recent and future fashions.

Varoom 28’s cover is by Quentin Jones

Featured in this issue:

Illustrating Prada

Varoom explores how the Prada fashion brand uses illustration and gets the thoughts of commissioned French illustrator Jeanne Detallante about the Spring/Summer 2014 show, and from James Jean about his murals for Prada’s Epicenter in New York and Los Angeles and how the work spun out through the Prada brand onto clothing, animation and showspace artwork.

Uncanny Fashions

It’s not just that there is a new wave of fashion film-making, using computer games engines and exploded notions of illustration to deliver uncanny surfaces and depths. Zoe Taylor examines the work of Reed + Rader and Quentin Jones, image-makers shifting the ground around bodies and brands.

The Extraordinary Story of Flair

It’s one of the most extraordinary stories in illustration, art direction and magazines. Teal Triggs tells the story of Flair magazine, how its design was way ahead of its time, and the remarkable editor Fleur Cowles who drove this vision of luxury and Bohemia.

6 Fashions in Children’s Books

We all have deep attachments to the illustrated stories and characters of our childhood, but the fact is image-making fashions change. Bridget Strevens-Marzo gives us a window on the different fashions in children’s books in the UK and France, and reflects on some timeless visual traits and more recent and future fashions. Illustrators featured include Herve Tullet, Helen Stephens, Marc Boutavant and Oliver Jeffers.

Clothes Tell Stories

A hugely inventive book, Women In Clothes explores with creative wit our many-layered relationships with clothes. Varoom talks to one of the editors, Leanne Shapton, who has a history of making work that rethinks how to use images in narrative.

Fashion’s Alter Ego – Herself

Launched in 2011, Herself magazine is published by Thorbjørn Ankerstjerne and ‘Lula’. In an interview for Magculture they told me of their love of animation and how Disney and Pixar girls are enchanting. Herself has a unique, almost disturbing aesthetic – it’s not meant to look as if it’s created by an illustrator.

Also in Varoom 28, New York illustrator, Richard Haines’ street drawings are displayed, “I love fashion, the promise of renewal each season,” he says, and two illustrators of menswear discuss their work. Paul Davis takes his cutting scissors through fashion trends, rip-offs and the need for new clichés. Each issue, Marian Bantjes delivers a uniquely crafted double-page image, for issue 28 Bantjes produces an illusive response to fashion. Renowned fashion illustrator Jason Brooks selects a fashion illustration created by Antonio Lopez for British Vogue in 1970.