Sam Kerr approaches his work with an equal amount of thought placed on the drawing style and concept. “For me, the two are inseparable and as important as each other. To get the best out of an idea, you have to match it to the right medium.” Although most ventures into different ways of working have come about through a basic need for variety, some were born out of necessity. In 2011, Sam Kerr spent six months bedridden as a result of back problems, so in order to keep up his drawing, learnt to work entirely on his iPhone. His clients include Channel 4, Coca-Cola, Waitrose, Phones 4U, Gillette, Paul Smith, Planet Of The Grapes, Marwood ties, TIME Magazine, GQ, FHM, Red Bulletin, Popshot, LE GUN, The Guardian, and The Independent.