Sandra Staufer, illustrator, visual thinker and graphic designer. After a long career as a Creative Director in a media company, I am returning to illustration.
I am driven by a desire to bring my strong commercial experience and instincts to help the personalisation and differentiation of company presentations, blogs and websites. Ensuring they are memorable and helping organisations stand out from the crowd.
Well considered, bespoke Illustrations can be the magic ingredient that binds your product together to keep users loyal; becoming part of an organisation’s brand and design system with build strong brand recognition. All the while getting away from the dreaded stock photography that so saturates the market. I am passionate about telling a good user-centred story and creating engaging illustrations to lift your content.
Illustrated for MasterCard, and NZZ folio magazine. My personal challenge this year is to get back to editorial illustration and possibly start thinking about illustrating a children’s book.