In this workshop, you’ll explore and define your brand purpose. Then learn how to use it as a tool to help you:

• Develop and grow

• Keep you on track

• Build trust with your audience

• Stand out in the market

Together we’ll dig deep, to find out what lights you up and what makes you feel most connected to your work. We’ll find the soul of your brand.

We’ll look inward to explore your passion and then look outward to find your purpose. We’ll then consider how your purpose can strengthen your brand. To help you emotionally connect with audiences and offer something different in the marketplace.

By the end of the session, with a new tool in your pocket, you’ll be on your way to creating a purpose led brand. To support you on your path as an illustrator.

Please note: this event will not be recorded.

This session will be delivered by Nicola Mullen. Her background is in arts and culture marketing. Since setting up her own consultancy in 2008, she has worked with a wide range of clients. These include Company Chameleon, Greater Manchester Arts (Cap & Dove); Z-arts, Community Arts North West, Manchester City Council; Brighter Sound; Gallery Oldham and One Dance UK. Last year, Nicola invested in her own self-development and from her discoveries decided to take her 20 years experience of working with arts and culture brands to develop the Brand Warrior Method.

Find Nicola on Instagram @brand.warrior and online at brandwarrior.co.uk