Laimutė Varkalaitė
JOURNEY TO CLOUD PLANET

Advertising

Commissioned | Professional

Why did you make this work:
“Amadeus and Microsoft are on a transformative journey to a new dimension of possibilities in travel.” CLOUD PLANET represents a new concept of traveling. I was invited by Povilas Daknys, the creative director in SemiHuman to illustrate the narrative of this idea. It was a big honour for me to fulfill it in an artistic visual way. Finally, I learned to draw soft clouds!

How was the illustration used:
The narrative of illustrations was used in an online advertising campaign.

How did you make this work:
This creative process of this project was the synthesis of design and art. It took me far away. Reflections, emersion and the sense of the integrity throughout the creative process of the story lines and all the creatures, objects which have their roles in each composition firstly appeared on a sheet of paper. Later all was transmitted by digital images, using Photoshop.

Commissioner Name :
Povilas Daknys
Commissioner Company :
SemiHuman
Commissioned for:
Amadeus + Microsoft

Social Media:
facebook.com/laimute.varkalaite/
instagram.com/laimutevarkalaite
linkedin.com/in/laimut%C4%97-varkalait%C4%97-5a352523/?trk=hp-identity-name

Personal Website:
laimutevarkalaite.myportfolio.com/


Currently Based:
Rumsiskes, Lithuania

Biography:
I am an illustrator based in Lithuania. Drawing is a language I use to introduce myself and connect with other people. I work with traditional and digital graphic media, as well as their combination. My drawing is a pure graphic line, with a focus on the details, the harmony of colours and profound emotional expression. With my creation I aim to achieve a calming positive impact on the perceiver.

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