Companies and individuals commissioning illustration are not always fully aware of the process. They may not understand the fee structure, or the fact that the illustrator is the owner of the copyright, or they may believe that illustration is priced on a day rate, as design work usually is.
Illustrators therefore occasionally have to explain to potential clients how the commissioning process works and what the criteria that illustration fees are based on (usage, territory and duration of licence). Good communication between the illustrator and client is always positive, and the AOI Guide to Commissioning is a valuable resource that you can point your potential clients to if you need to back up your assertions as to how the industry operates in this area.
With eight straightforward sections covering how a client should approach illustrators, what to expect from a portfolio, asking for a quote and what should happen if a job is cancelled. This is a fantastically useful public facing resource which can be accessed within the website resource by non-members via this link: