Claudine O’Sullivan has picked up the prize for the advertising category in the World Illustration Awards 2017. Her distinct, vibrantly coloured illustration crosses many contexts and platforms and her stunning Apple iPad campaign work has landed her the big prize only one year into her full-time freelance career.

The Dublin born illustrator joins Ben Tallon to discuss how her organic style translated to digital, why she’s enjoying learning new things on the job and the importance of learning from good art-directors and clients.

Claudine also muses on the benefits of taking your time when taking on professional agency representation.

Listen now! What is creativity to you? Discuss with @arrestallmimics on Twitter.