AOI Member Ged Palmer has founded London’s only modern day sign and lettering shop: Luminor Sign Co.
Palmer’s mission is to preserve the threatened craft of sign painting while exploring the cross section of art and commerce, design and utility – and reemphasising the role of a shop in local community. Luminor will aim to be “a place were visiting sign writers from across the world may refine their skills and display their wares, where new talent is nurtured, old talent respected, where passersby may pop their head in, pick up a zine or two, admire an array of colour-drenched boards and gold-adorned mirrors, or witness the masterful painting of a perfect curve in one sweet, single stroke.”
With a background in commercial lettering and logotypes, Palmer still does commercial lettering and signage jobs for the likes of Nike, Microsoft or Philips. But it’s the smaller scale, local jobs that he’s most excited by. And since the new Luminor Sign Co opened its doors in April, it’s had commissions from neighbourhood cafes, shops and galleries, a nearby dry cleaners, the DIY shop next door.
The Luminor Sign Co is about community, and the role of the shop in that community. But it’s also about honouring analogue over digital craft, trading pixels for paintbrushes, imparting knowledge, observing rituals, respecting an ancient system of abstract shapes and lines and putting a fresh spin on it.
Find out more Luminor Sign Co here.