If you are a newcomer to the world of illustration or just looking to reboot your professional career, creating and maintaining a strong online presence will be crucial to your success.
One of the more frustrating things I learned during my lengthy stint as an agent is that commissioners often have quite a narrow agenda when looking at illustrators’ work. With advancing technology and market forces dramatically shrinking the size of the average art department over the past few years, most designers are busier than ever – and commissioning illustration is but one item on their heaving agenda. The days when they could afford to dedicate a day to viewing portfolios while dispensing nuggets of wisdom to nascent talent are now sadly gone. Consequently all that’s going through most of their minds when viewing a body of work at breakneck speed is, “Is this illustrator any good, and have I got anything on at the moment I could use them for?”
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