Varoom 21

Illustration, Culture, Society Spring 2013

‘Rules’ is the theme if Varoom issue 21. Making them or breaking them, Varoom investigates how rules are used in the illustration world.

Features include Picto-Prophets, a definitive essay on character art by Lars Denicke and Peter Thaler, who have run the Pictoplasma festival for over 10 years. And Bryony Quinn discovers how rules of genre and branding are being changed by illustration, in her in-depth profile of publishers McSweeney’s.
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Varoom 21

Illustration, Culture, Society Spring 2013



There are Rules to be made and those to be broken. Illustrator Katherina Koall, on creating an image for children’s magazine The Loop, had one important rule – “remember that this was a piece of work for children – clients that are much smarter than I am.”

Geneviève Gauckler when considering her Varoom cover thought it would be necessary to find an object that represents Rules, “I thought of the ruler and an arrow, that kind of makes sense. Right now, I like using texture such as fur to com- pose the body of my babies! I still like when they look be- wildered, stupefied.” As editor John O’Reilly, concludes, “Creative rules are acts of imagination, and great illustration helps us find them.” 

Making them or breaking them, Varoom investigates how rules are used in the illustration world. Features include Picto-Prophets, a definitive essay on character art by Lars Denicke and Peter Thaler, who have run the Pictoplasma festival for over 10 years. And Bryony Quinn discovers how rules of genre and branding are being changed by illustration, in her in-depth profile of publishers McSweeney’s.



As in each issue, Varoom contributing editors – experts from academia and the creative industries from fashion to graphic novels – highlight significant new imagery and Geneviève Gauckler has created an exclusive character for the cover. Jump for joy!


Preview Varoom 21

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